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Ying Hösl is a process engineer with in-depth knowledge of cosmetic ingredients and skincare, gained through a diploma in Cosmetic Science. She approaches product development with a commitment to objectivity and excellence. Having grown up in Hamburg, she also brings a touch of Nordic serenity to the crowded world of cosmetics.

The beauty world is full of mistrust towards chemical-sounding ingredients, empty advertising messages, overpriced products, or unrealistic filters. Ying wants to offer its customers reliability while simultaneously empowering them with expertise to rediscover confidence and conscious self-care moments in their skincare routine.