Meet the Founder

Ying Hösl is a process engineer with in-depth knowledge of cosmetic ingredients and skin care through a diploma in cosmetic science. She approaches the development of her products with a striving for objectivity and excellence. Having grown up in Hamburg, she also brings a Nordic dose of calm to the crowded world of cosmetics.

The beauty world is full of mistrust of chemical-sounding ingredients, empty advertising messages, overpriced products or unrealistic filters. Ying wants to offer her customers reliability and at the same time empower them with know-how to find security and conscious self-care moments in their own skin care.